F² Live Shopping
A social commerce platform combining livestreaming, short-form content, merchandise sales, seller storefronts, advertising and community engagement, built around one artist and his audience.
Watch live drops
Follow the sellers you love and catch every drop the moment they go live.
Buy without leaving the stream
Tap the pinned product, pick your size, and check out in seconds.
Sell to your
fans
Open a shop, go live, and get paid straight to your bank account.
One app the artist owns
F² is a live shopping platform built around a touring influencer. Fans watch live streams and short videos, buy products without leaving the stream, and buy tickets to his shows. Independent sellers pay a plan to open a shop, sell live to their own followers and to the whole F² audience, and are paid automatically once each order is safely delivered. Local businesses in every show city can advertise to fans around the show.
Platforms
iPhone and Android app (one shared design), plus four web applications
Launch market
United States, other countries can be switched on later from admin
People who use it
Fans and buyers, sellers, the official influencer account, door staff, advertisers and the admin team
Revenue streams
Seller plans and add-ons, a fee on every sale, show tickets and VIP upgrades, official and city merch, show-city ads and sponsorships
Payments
Stripe for buyer payments, seller plans, sales tax and payouts; PayQuicker available as an alternative payout provider
Delivery
Three milestones, each delivered as an installable test build, then one public launch
Monetise the audience
Merch, tickets, seller plans, sale fees and local sponsorships, all from one app he owns.
Effortless live shopping
See it on a live stream, buy it in seconds with Apple Pay or card, without leaving the stream.
Every tour stop is an event
Public calendar, ticket sales, city-exclusive merch, venue pickup, check-in rewards and city sponsors.
A seller community
Sellers subscribe, go live, co-host on official shows and earn more as the audience grows.
Safe and lawful in the US
Verified sellers, marketplace sales tax, age rules, content moderation and privacy controls from day one.
Stay flexible
Prices, plans, fees, ad inventory, payout provider, countries and CRM sync are controlled from admin, not code.
Every person has one login. What they see depends on the role admin assigns, and one person can hold several roles.
Seller
Go live, list products, ship orders, handle returns, withdraw earnings, attend shows with plan perks.
Official account
The influencer (plus brand or co-host accounts). Go live by phone or pro stream, run shows, sell official merch, invite co-hosts.
Door staff
Scan tickets and meet-and-greet passes at the door.
Advertiser
Local businesses and brands create, pay for and track show-city ad campaigns.
Admin team
Run the business: moderation, sellers, shows, money, ads, settings.
| How each role looks in the app | Fan | Seller | Official |
|---|---|---|---|
| Badge next to name | None | Verified seller check, plus plan badge (e.g. X-Stream) | Gold F² official crest |
| When live | None | Red live ring | Gold ring with "OFFICIAL LIVE" |
| Shop | None | Seller shop | "Official Store", shown first in Shop |
| Live alerts go to | None | Their followers | All users |
| Plan and sale fee | None | Pays plan and fee per sale | Exempt |
Five parts share one backend, one database of users and orders, and one wallet ledger. A change made in one place, such as a plan price in admin, appears everywhere immediately.
Swipe through F²
Every screen of the mobile app, one at a time, the way a fan or seller moves through it. Swipe, use the arrows, or jump to a journey.
Admin, seller and advertiser portals
59 web screens across the admin back office, seller portal, advertiser portal and public web pages, including every dashboard and report the team uses to run the business.
Set IMG_BASE at the top of the code.
Everything that ships
Every feature in plain language: the mobile app, seller portal, advertiser portal, public web and admin back office.
Two-week sprints with weekly progress updates. Each milestone ends with an installable test build (TestFlight and Google Play internal testing) and staging access, and is signed off before the next one starts.
Technical review
Analysis of the purchased script: code quality, security, what is kept, reworked or rebuilt. Produces the sprint plan, timeline and final estimate.
Core marketplace
Accounts, reels, Live and Shop tabs, seller shops, phone lives with pinned products, checkout, orders, returns, chat, shipping, wallet, seller plans and portal, Stripe, core admin.
Influencer layer
Official account, co-hosts, pro streaming, live control room, auctions and flash sales, official calendar, shows and tickets, door scanner, city merch, pop-up booths.
Advertising and growth
Advertiser portal, ad placements and approvals, sponsor packages, promotions and push, affiliates, rewards, public web pages, GoHighLevel sync, PayQuicker.
Launch
Final testing, App Store and Google Play submissions, production deployment, go-live.
Total App Development & Build-Out
The total investment to develop and launch the complete platform is $55,000, covering the iPhone and Android app, seller portal, advertiser portal, public web pages and admin back office, delivered across three milestones through public launch.
The first 30 days
Launching into an existing audience of millions, the first-month targets are deliberately conservative.
followers ready to be invited on day one
Minimum target for app downloads and users within the first 30 days after launch
At least 1,000 users convert into paid seller packages during the first 30 days
$35,000 Monthly Operating Target
The estimated cost required to operate the platform and support the team. The objective is to generate enough recurring platform revenue to cover this amount within the first 90 days.
per month to operate the platform and support the team
to cover the monthly operating target with recurring revenue
2,500 → 5,000 → 7,500 paid subscribers across months 1, 2 and 3
Choose how you sell
Sellers can join the platform, livestream, promote their products, and sell directly through the app. A 10% platform fee applies only when you sell.
3-Month Seller Package
- Unlimited listings
- Phone lives and reels
- Shipping labels
- Weekly payouts
6-Month Seller Package
- Unlimited listings
- Phone lives and reels
- Shipping labels
- Weekly payouts
1-Year Seller Package
- Unlimited listings
- Phone lives and reels
- Shipping labels
- Weekly payouts
- Pop-up booth applications
1-Year F2X Stream Package
- Everything in 1 year
- X-Stream calendar events
- Free meet-and-greet at shows
- 20% off show tickets
- Co-host and booth priority
What every subscription earns you
Example: $19.99 subscription minus $9.99 support allocation = $10.00 remaining → 20% revenue share = $2.00 per subscription, or $5,000 at 2,500 subscriptions.
| Package | Price | Less $9.99 | 20% share | Share at 2,500 subscribers |
|---|
Drag to model different subscriber counts. Each package is calculated on the same subscriber count.
Three revenue streams
01 · Seller subscriptions
Recurring seller membership packages.
02 · Platform transaction fees
10% fee collected from sales completed through the marketplace.
03 · Advertising revenue
Advertising opportunities activated as the platform's user base grows.
Together, these revenue streams create a scalable ecosystem where platform growth, seller activity, transactions and advertising can continuously increase revenue.
10% Platform Fee. 20% Profit Share.
Subscriptions are only one revenue stream. Whenever a seller sells a product through the platform (jewelry, apparel, hair products, sunglasses, cosmetics, merchandise, accessories and more), the platform receives a 10% platform fee. From that fee, you receive a 20% profit share: an effective share of about 2% of total transaction value.
Buyer pays $211.68 (items $188.00 + shipping $6.99 + NY sales tax $16.69). Seller receives $176.19. Sales tax is remitted by the platform; card processing ($6.44) is paid by the platform, for a platform net of $12.36.
10% platform fee · 20% profit share is yours
Daily transactions at an average purchase value of $25 to $30, and what your share adds up to over a month and a quarter.
| Daily transactions | Your share per day | Per month (30 days) | Per quarter (90 days) |
|---|
What does it take to make $10,000 a month?
Approximately $10,000 per month from the 20% share of platform transaction fees.
≈ 667 transactions a day
≈ 556 transactions a day
Each dot ≈ 500 transactions a month.
Unlocked at 100,000 users
Advertising becomes another revenue stream once the platform reaches approximately 100,000 users. Each advertiser pays $0.03 per user reached, so at 100,000 users one advertiser pays $3,000 a month.
10 × $3,000 = $30,000 monthly gross ad revenue · 20% revenue share:
| Ad placement in the app | Where it appears | Pricing (configurable) |
|---|---|---|
| Show sponsor | "Presented by" on the show page, ticket screens and the show stream | $1,500 per show |
| Live stream overlay | Sponsor card on the official show stream | $750 per show |
| Sponsor push | One notification to fans in the show city | $500 per send |
| Shop tab banner | Rotating banner in the Shop tab for fans in the target area | $25 / 1,000 views |
| Sponsored reel | Video in the For You feed for fans in the target area | $18 / 1,000 views |
The numbers at a glance
You receive 20% of every revenue stream: subscriptions, the 10% platform fee on every sale, and advertising.
| Revenue stream | What your 20% is taken from | Example | Your share / month |
|---|---|---|---|
| Seller subscriptions | Subscription price minus the $9.99 support cost | 2,500 subscribers on the 3-Month package ($2.00 each) | $5,000 |
| Platform transaction fees | The 10% platform fee on every sale | 300 transactions a day at a $25 average ($0.50 each) | $4,500 |
| Advertising | Advertiser spend at $0.03 per user | 10 advertisers at 100,000 users ($600 each) | $6,000 |
| Total | Combined example month | $15,500 |
That is $46,500 a quarter at the same pace. Subscription share depends on the package mix: the same 2,500 subscribers earn $6,000 on 6-Month, $10,000 on 1-Year and $29,505 on F2X Stream.
